The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Swedish Armed Forces
Client
Title
Category
Award
Points
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces
Category: Public Service / Outdoor - Single
Points: 5.0
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Public Service / Outdoor - Single
Award:
2013 Advertising Merit Award
Points:
5.0